How To Photograph Clothing To Sell Online (Tips and Tricks)

Do you tired of failing to display the exact beauty of your clothing in a static image? Want a solution about how to photograph clothing that represents the original beauty & attracts customers at first glance? Then this article is for you.

Here I will give some secret photography tips about how to photograph clothing & the necessary equipment that is a must for clothing photography in a photo studio.

My complete Tips and Tricks will let you know “how to photograph clothing” and improves your skill & helps you to get the best Clothing photo that commercially benefits you. I will cover all the necessary preparations, steps, setup, and strategy for photographing clothing here.

Tips on How To Photograph Clothing

How To Photograph Clothing To Sell Online

Are you looking for tips to take good pictures of your clothing brand? Photographing clothing is a great way to showcase a new collection and attract customers. The quality of the photographs you provide can make or break a customer’s decision to purchase your products.

You need to make sure that they can view the details of the clothing and see how it will look on them. Photography clothing is essential to selling fashion online and can be pretty tricky if you don’t know what you’re doing.

This article will provide step-by-step tips on photographing clothing so that your images stand out from the crowd. By applying these techniques, you can effectively capture high-quality images that show off your clothes in all their glory!

If you want to do apparel photography for a famous fashion brand, go through this article. Photography guides are in especially highly demanded due to eCommerce stores, fashion brands & Photographers.

Dress photography

The tricks that help you to highlight the clothing & make your cloth eye-catchy is the motive of my writing. Most importantly, my complete guide is also helpful for beginner startup owners to renowned e-commerce.

I suggest a super budget-friendly technique to get a professional clothing photo like Amazon, AliExpress, etc. If you have a keen eye for photography, then no need to hire an expensive photographer.

Following my tips, you learn how to photograph clothes at home with your effort. Keep reading to know the detailed technique.

—–Tips 01—–

Decide on How You Want to Represent the Products.

apparel product photos on the e-commerce website

Before you jump on clothing photography, you must decide how to display your apparel product photos on the e-commerce website, in magazines, or for advertising purposes.

There are three popular ways; you can pick one from them. This technique lets you know how to photograph clothing for an online store.

Take Standing Clothing Photos Using Mannequin

Clothing Photos Using Mannequin

When it’s a matter of garment photography, the visualization or representation in a realistic way, such as Mannequin, can be helpful for your customers. In an online store, shoppers have no access to touch the product physically.

When the static photograph can visualize the customers what they look after wearing, it’s the best technique to attract buyers.

Yes, using a mannequin to take a clothing photo gives a realistic human look without the effort & extra money of hiring a model. Thus you need to know how to photograph clothing without a model.

Using Mannequins for clothes photography offers you re-take the shots as many times as you want. You do not face problems like the live model’s schedule. But placing the Mannequin in a proper way that looks attractive — standing straight-on or exclusive pose so that all the shots do not look similar.

You can fix the background later using a professional retouching service. No matter what background you want to apply using a professional Photoshop editing service, you can add any transparent or solid color background within a second.

Photograph Hiring a Model

photograph clothing with a model

Do you want to know how to photograph clothing with a model? You can hire a model to photograph your clothing when you don’t have a budget problem. Employing a model is the first step in model photography.

It helps you to get any unique pose or allows any angle shots that enhance the beauty of the clothing. You can play with the movement & find the best view. Moreover, the model amplifies the beauty or highlights the dress that, helps you to get engagement in e-commerce sites & social platforms like Facebook and Instagram.

You must try different poses or styles that represent the original beauty of your product. The product size must be perfect for the model that will be the best fit for the model to grab customers’ attention.

Photography Hiring a Model

The model enhances the product’s personality & makes a brand. Most online platforms like Amazon and Zara choose models for clothes photography.

Hiring a famous model is quite expensive & you have limited time to shoot compared to using a mannequin. It is the best alternative way how to photograph clothing without a Mannequin.

The model has the power to give expression, a more realistic view of your product that can grab the customer’s eye & impress buyers. So, It is a good option for dress product photography.

Photograph on a Flat Surface

Photograph on a Flat Surface

How to photograph clothing lying flat? Flat lay photography is a process that is easy & costless. It is a convenient, affordable alternative to take pictures of clothing without a Mannequin photography, goods for shirts, socks & men’s trousers, or caps.

But I won’t suggest a flat lay for an e-commerce site unless you need to share on social media. I think when the term is clothing, you need to display the product photos in a more realistic way that adds value to your beautiful product.

You can use old white paper or white fabric on your room’s ground to apply flat-lay product photography. Keep the product on the paper & start capturing.

Be conscious about the apparel look like iron the clothes; make sure collars are in the proper place. You can use cardboard to give a flat shape to your clothing. Remember that customers will hesitate to buy your products because they need help to visualize how they look after wearing the cloth.

As a beginner, you can use the flat lay technique when working only on social media. In the case of e-Commerce traffic better to ignore it until the extreme financial issue.

To use in the Instagram flat lay product images to fit in specific themes & look fantastic! Create your unique flat-lay compositions. You should find out how your clothing is connected to make a custom theme on social platforms. Pictures generally represent a common theme, occasion, or color.

—–Tips 02—–

Clothing Photography Equipment


Regarding clothing photography, having the right equipment can mean the difference between a mediocre and a stunning shot. But where do you even begin with so many options on the market?

Clothing businesses rely heavily on high-quality photos to showcase their products online or in print advertisements. And with e-commerce booming, there’s never been a more critical time to invest in top-notch equipment for photography.

Whether you’re an aspiring fashion photographer or a business owner looking to improve your product images, having the right tools is key. From lighting to camera gear, we’ve compiled an essential list of equipment needed to capture beautiful clothing shots that will catch the eye of potential customers.

Studio Backdrop Prop

Studio Backdrop Prop

The backdrop view is most important to draw the customer’s attention. You need a clean, cool-looking image. Do you think about how to photograph clothing on a white background?

white backdrop prop

I will suggest a plain white backdrop prop that includes a stand. The prop should be 10*20 feet long to cover full-length mannequin shots for any garment or fashion clothing type. You will get a classy white background easily.

Learn more about White Background Product Photography from this ultimate guide.

Wireless Trigger

Wireless Trigger

Earlier, I mentioned the best results could be achieved using a studio wireless trigger while discussing lighting. For the connection between the camera & lighting set, you need a wireless trigger that allows fire or go off while the picture is captured.

When you are buying the wireless trigger, make sure that it is compatible with your camera brand.


Tripod for Photography

There is no alternative to buying a good tripod because it protects you from unwanted hand-shaking by holding your camera.

Your target is to get a tripod that is flexible enough to extend your eye level in height & allows settings legs up according to the need.

Photography Box:

box for clothing photography tools

Using a small box to carry the necessary clothing photography tools is a trick that is always handy when preparing for clothes photography.

You need to use pins to pin back the particular fold or area of the clothing to get a better view of your products. So, collect the pin in the box.

Photography Box

You also need the tape. It is an essential tool when dresses are slipping down from the Mannequin. Double-sided masking helps fix the dress. Moreover, it won’t harm your Mannequin. Hence, the magic box must contain tape.

Besides, you can collect an extra battery for the camera, extra lights for studio lighting & carry an iron, brush, and lint roller.

—–Tips 03—–

Arrange Your Clothing

Arrange Your Clothing

Arranging is the principal to deriving an excellent photo shoot. The more time you invest in prior arranging clothing will save the post-processing editing time. Ironing your clothing is the basic step you must take. Before displaying the dress, make sure it is wrinkled & dust free.

arranging clothing photo shoot

For extra security, brush the clothing as it should not contain small dust. Moreover, use a lint roller to remove dust, lint & spots from clothing. Keep ready your photography magic box to use all the necessary tools like pins & tape to arrange a complete arrangement of the dress.

—–Tips 04—–

Set Up Your Studio

Set Up Your Studio

Properly setup up a photography studio is essential to get a good shot. You can use your extra space area as a clothing studio. It’s OK where you choose the place as you have the right camera & equipment.

I need to arrange it correctly. Firstly, set the background props, then set the lighting & camera. Before starting the shot setting, the light is essential. You need to set the light next to your camera or smartphone & make the direction to the Mannequin or model. It will be your key light.

You choose a position far from the key light, like a 45-50 degree angle from the model or Mannequin & set the fill light there. Finally, the third light can be placed in backdrops as a backlight or in between the Mannequin & backdrops.

According to the guidelines, set the camera & tripod, check the lighting setup & achieve the best shots.

—–Tips 05—–

Camera Settings

The camera’s three-factor must be checked before starting shooting: Aperture, ISO & Shutter-speed.



When it is clothes photography, it is best to shoot at high f/stop, between f/8 & f/10. It is the primary technique to achieve a focus to photograph garments.


ISO for clothing photography

The perfect ISO for clothing photography is between 400 & 800. It depends on the light source you apply. When using artificial light, set your ISO between 400 & 600, reducing the noise.

Shutter Speed:


Shutter speed is the process that determines how long you want to open your shutter. For clothing photography, the ideal speed is 1/125.

—–Tips 06—–

Start Clothing Photo shot

Start Clothing Photo shot

Now you can jump on clothing shooting.

Ensure you follow the steps & guidelines & set the camera & use a tripod on a stable surface. Place the Mannequin or model strategically at the center of the frame that can grab the attention.

Take closer shots to highlight the features, and adjust your camera’s tripod & optical zoom to get the best result. If you want to refocus the object after each shutter, clicking the timer mode per 3second can be a good option for refocusing.

clothing shooting

Try different angle shots to enlighten the details of the clothing. For each of the other parts, like buttons, tags, zips, and anything customers needs to see, you must take a close shot. The aim is to represent the dynamic view of a static image. So, all the angles that help to visualize your clothing must be captured.

—–Tips 07—–

Cloth Image Editing to Attract Customers & Increase Sell

Cloth Image Editing

After taking the clothing photograph, it is time to edit your photo to amplify the beauty of your clothing product. Post-production helps you to display the products in a beautiful way on your e-commerce site.

You can choose the professional photoshop editing services provider, Clipping Path Center. They can handle the alignment, adjust background, cropping, color correction, and shadow creation to give your e-commerce product a realistic & vibe look.

The expert retoucher ensures the consistency of your e-commerce clothing. If you want an outstanding product photo, take the ghost mannequin service from the Clipping Path Center. It provides a human shape clothing look without a model.

By representing the inner side of the clothing, it gives a more realistic view that is helpful for the customers. Or you can become a master of the invisible mannequin effect by following the 10 Steps to create a ghost mannequin effect in Photoshop.

professional clothing images

Photo editing helps to save money in hiring a model or background props. Moreover, all kinds of imperfections can be removed by photo retouching. So, pick the budget-friendly, high-quality retouching service provider CPC.

Photo editing helps you to get highly professional clothing images that increase sales & bring fame to your e-Commerce store.


Photography clothing is a pleasure & a lucrative thing. But to organize your website with amazing shots, you need dedication & passion. My tips on photographing clothing can be the best guideline to start with clothing photography.

You must invest hard work & be optimistic about getting the best results by applying my tips. Moreover, photography is a creative field, so remember to use your tricks & style.

Learn more:

How To Protect Photography Online and Take Action

Selling Photos on Etsy: How To Earn by Selling Photography

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